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Offer Your Products to Zdravnitza
Do you manufacture, import or represent products related to healthy living, natural care, food supplements, herbs, functional foods or a nature-conscious lifestyle?
"Zdravnitza" is a Bulgarian health brand, online store and distributor with nearly 19 years of experience in the field of health products, food supplements, herbs and natural care. For more than 15 years, we have been actively developing our partner and distribution activities, working with customers, suppliers, manufacturers, importers and retail partners in Bulgaria.
Our focus is on products that offer real value to customers, have clear market logic, proper documentation and the potential for sustainable development. When a product is suitable for distribution, it can be presented through the connected commercial system of "Zdravnitza" - partner distribution network, online store and physical stores.
In some cases, a product may be more suitable mainly for online sales or for our physical stores, without being included in active distribution through the partner network. The approach depends on the product category, margin, demand, logistics, availability, documentation and the way the product can be presented most effectively.
For partners outside Bulgaria, cooperation may also include discussion of product presentation on the Bulgarian market, online sales to customers in Bulgaria and the European Union, or potential development through selected EU partners, where this is practically suitable.
If you believe that your products are suitable for "Zdravnitza", please contact us so that we can discuss the possibilities for cooperation.
Our main priority is products that have the potential to be developed through the Zdravnitza partner and distribution network.
Suitable products may be presented in the Zdravnitza online store and, where appropriate, in our physical stores in Sofia.
For certain products, we may also discuss possible presentation to selected partners in different European Union countries.
Who is the partnership program suitable for?
The Zdravnitza partnership program is suitable for manufacturers, importers, brand owners, official representatives, distributors and suppliers offering products related to healthy living, natural care and conscious consumption.
We work with both established companies and smaller Bulgarian or international brands when the products are high-quality, legally compliant and aligned with the philosophy of "Zdravnitza". For us, the size of the partner is not the leading factor - what matters more is reliability, quality, documentation, clear communication and the real value of the product for the customer.
If you are a retailer, store, pharmacy, drugstore or online store and would like to purchase products from "Zdravnitza" under partner terms, please visit the page:
What products do we consider?
We consider products that fit the idea of healthy living, prevention, natural care, balanced nutrition and a nature-conscious lifestyle.
Food supplements, functional foods, superfoods, specialised food products and other products related to healthy nutrition.
Herbs, teas, herbal blends, tinctures, extracts, oils and other products connected with natural care.
Natural cosmetics, personal care products, home products and other items connected with a nature-conscious lifestyle.
We do not consider products that cannot be legally offered, lack the necessary documentation, contain questionable or non-compliant health claims, have unclear origin or do not meet the standards we expect from our partners.
Channels for product presentation and development
"Zdravnitza" has several connected channels for presenting and developing products. Depending on the specific product, its potential and the agreed cooperation model, it may be included in one or more of them.
Our main priority is products with distribution potential. These are products that can be clearly presented to retailers and end customers, have proper documentation, suitable commercial logic and real market value.
When a product is approved for distribution, it may be included in the Zdravnitza partner price list and presented to retail locations, health food stores, pharmacies, drugstores, organic shops and other partners.
The Zdravnitza online store is a key channel for presenting products to end customers in Bulgaria and in European Union countries to which we deliver.
Suitable products may also be presented in the physical Zdravnitza stores in Sofia, especially when personal explanation or customer consultation is important.
In certain cases, we may also discuss the possibility of presenting a product to partners outside Bulgaria, in different European Union countries.
Export or presentation to partners outside Bulgaria is an additional opportunity. It depends on the nature of the product, documentation, language versions of labels and materials, commercial terms, logistics, regulatory requirements and interest from specific partners.
What can "Zdravnitza" offer?
"Zdravnitza" is not just an online store, but a partner with experience in selecting, presenting, selling and distributing health products and products related to a nature-conscious lifestyle.
We review the product, category, documentation, market logic and the possibilities for development through the Zdravnitza channels.
When approved, we prepare product information that is clear, useful and accurate for both end customers and retail partners.
The cooperation model is defined according to the product, availability, documentation, pricing logic, logistics and development potential.
Each partnership is reviewed individually. We do not promise automatic listing, distribution, store presence, export or specific sales. When a product is suitable, we approach its positioning and development seriously.
Cooperation models
The cooperation model depends on the type of product, availability, documentation, commercial terms, logistics and development potential.
Possible forms of cooperation may include wholesale purchasing, working with pre-agreed stock, inclusion in a partner price list, online sales, presence in physical stores, development through a distribution network, presentation to selected EU partners or an individual model according to the specifics of the product and the partner.
The specific terms are discussed after reviewing the product, documents, pricing logic, availability, logistics and possibilities for market development.
What do we expect from partners?
In order to work sustainably and correctly, it is important for us that the products are legally compliant, high-quality and presented with accurate information.
We expect realistic information about the product, composition, intended use, origin, batches, expiry dates and storage conditions.
Documents for legal sale, correct labels, product description and registration or notification documents may be required, depending on the category.
It is important to us that the product does not rely on misleading promises, aggressive health claims or unclear documentation.
We expect clear commercial terms and assistance with questions related to documentation, quality or customer inquiries. It is important to us that customers receive accurate, honest and useful information.
Required documents and information
During the initial contact, it is helpful to send us clear and complete information about the product or brand you represent.
Product description, intended purpose, composition, specification or technical information, images, directions for use and other important details according to the category.
Details about the manufacturer, importer or official representative, as well as a contact person, commercial terms and delivery possibilities.
Bulgarian-language label when the product is offered on the Bulgarian market, and documents of origin, quality or conformity where applicable.
For food supplements, foods, cosmetics and other regulated categories, products must be legally placed on the market and accompanied by the relevant information.
For partners outside Bulgaria, additional language, labelling, documentation or regulatory requirements may apply depending on whether the product is intended for the Bulgarian market, online sales within the European Union, or presentation to selected partners in other EU countries.
How does the process work?
The process usually starts with initial contact and sending information about the products you would like to offer.
We receive information about the product, brand, partner, commercial terms and delivery possibilities.
We review the category, composition, label, documents, pricing logic and fit with the Zdravnitza assortment.
If there is interest, we clarify the terms, delivery, documents, product presentation and the suitable model for development.
If approved, we may proceed with test stocking, listing, distribution or another agreed model. Each product is reviewed individually and we may request additional information, samples, documents or clarifications before making a decision.
Product presentation
When a product is approved for cooperation with "Zdravnitza", we pay attention not only to where it will be offered, but also to how it will be presented.
We aim for product information to be clear, useful and accurate, in line with the nature of the product and the applicable requirements. It is important to us that products are presented professionally, without misleading promises and without claims that cannot be supported.
Good presentation is important both for the end customer and for retail partners, who need to quickly understand what the product is, who it is suitable for and why it has a place in their assortment.
Why offer your products to "Zdravnitza"?
"Zdravnitza" has experience in selecting, presenting, selling and distributing health products. We work with attention to detail, documentation, quality and customer trust.
We review the product from the perspective of market applicability, pricing logic, documentation and development possibilities.
Where suitable, we may discuss development through distribution, online store, physical locations and selected partners in the European Union.
We take a professional approach to product information, documentation, descriptions and the way the product reaches customers.
We believe that a good partnership is built gradually - with trust, realistic expectations, clear terms and care for the end customer.
How to contact us?
If you would like to offer a product, brand or idea for cooperation, send us brief information about your activity, the products you offer and a contact person.
The more complete and clear the initial information is, the faster we can assess whether and how we can work together.
You can contact us at:
Zdravnitza Logistics Centre
E-mail: office@zdravnitza.com
Phone: +359 2 483 72 91; +359 884 108 026