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About us
"Zdravnitza" is a Bulgarian brand with nearly 19 years of history in the field of health products, food supplements, herbs, natural care and a nature-conscious lifestyle.
Over the years, "Zdravnitza" has grown from a health information portal and a physical store in Sofia into an online store, logistics centre, own product line, partner retail network and a place where customers, retailers, manufacturers and importers find carefully selected products and a reliable approach.
For us, a health product is not just an item in a catalogue. It should have purpose, clear origin, accurate description, proper storage and real practical value for the person choosing it. This is the approach we follow both for products under the "Zdravnitza" brand and for the brands of other manufacturers and importers we work with.
Our own products are an important part of the identity of "Zdravnitza", because they reflect the experience we have gained from working with customers, partners, raw materials, formulas and real consumer needs. Some of them are based on our own recipes and product developments, created precisely because of this experience. At the same time, "Zdravnitza" is not limited only to its own brand - we also present many other Bulgarian and international brands when their products meet our understanding of quality, documentation and responsible presentation.
For nearly two decades, we have worked with health products, herbs, food supplements, natural care and specialised products for everyday prevention and wellbeing.
We have developed our own logistics centre, internal processes for traceability, stock control, batch tracking, expiry date monitoring and order processing.
We work with end customers, retail partners, manufacturers, importers and suppliers, placing importance on clear communication and long-term relationships.
Our journey
The story of "Zdravnitza" began in 2006 with the idea of creating a place for useful information about health, herbs, nutrition and natural approaches to personal care. Over time, this idea grew into real commercial activity, physical stores, an online store, logistics, distribution and own products.
Our first store in Sofia gave us direct contact with people - their questions, needs, doubts and feedback. This is valuable experience that cannot be replaced by online data or statistics alone. Through daily communication with customers and partners, we began to understand more clearly which products have a place in our assortment, how they should be presented and what is missing on the market.
The online store expanded this connection by making products accessible to customers in Bulgaria, the European Union and other countries to which we deliver. The logistics centre allowed us to better organise stock, orders, partner requests and deliveries. The partner network added another important element - the ability for products to reach physical retail locations beyond our own stores.
Today, "Zdravnitza" brings together online commerce, physical stores, a logistics centre, own brands, carefully selected partner products, imports, distribution and work with manufacturers and suppliers. This development is not the result of a one-time campaign, but of years of steady work and trust built step by step.
What will you find at "Zdravnitza"?
At "Zdravnitza", you will find products for a healthy lifestyle, everyday care, prevention, natural nutrition and more conscious choices. Our assortment includes food supplements, herbs, teas, health foods, superfoods, tinctures, oils, natural cosmetics, household products and other specialised offerings.
Some of these products are under the "Zdravnitza" brand. With them, we have the opportunity to apply our experience directly - from the selection of raw materials and formulas, through packaging and documentation, to the way the product is explained to the customer. Not all own-brand products are created in the same way, but what they have in common is that they are the result of real market experience, not simply the addition of another item to the catalogue.
A large part of the assortment also consists of products from external manufacturers, importers and brands. This is an important part of our philosophy. We do not believe that one brand can meet every need. That is why we seek a balance between our own developments, proven products, new proposals and partnerships with companies that take quality and the customer seriously.
Our approach: to select products that make sense, present them honestly and deliver them with attention to condition, documentation and the needs of the customer.
Own products and partner brands
Products under the "Zdravnitza" brand hold a special place in our work, but they are not separate from our overall activity. They are a natural continuation of the experience we have gained in retail, consulting, distribution and daily communication with people.
For some of them, we work with our own recipes and product developments, based on customer demand, the possibilities of the raw materials and the requirements of the respective product category. This is especially important for products where practical use, form, composition or method of use matter for the final result.
"DaroVita" is another brand of ours, created with the idea of offering products with good value for everyday use while preserving attention to origin, quality and accurate presentation.
Alongside our own brands, "Zdravnitza" also presents products from many other manufacturers and importers. In some cases, we work with well-known brands; in others, with smaller producers who offer interesting and valuable products. For us, the name itself is not the leading factor - what matters is whether the product has a place in the assortment, whether it can be presented correctly and whether it brings real value to the customer.
Quality, traceability and documentation
Quality in our work does not end with choosing a product. It continues in the way the product is received, stored, described, traced and dispatched. That is why over the years we have developed internal processes and software solutions that help us monitor stock, batches, expiry dates, product movements and order processing.
This is important both for end customers and for our retail partners. The customer should receive a correctly presented product in good commercial condition. The partner should have the necessary information and documents to work with confidence. And we must maintain control over the process from the moment the product enters our logistics centre to the moment it is dispatched.
Where applicable, we provide delivery information related to batches, expiry dates, origin, quality and other details that support retailers in their daily work and preparation for inspections. We do not treat documentation as an end in itself, but as part of responsible trade.
For the customer, this means more security. For the partner - better organisation. For us - a standard we do not want to lower.
Registrations and certificates
"New S Net" Ltd. operates with the necessary registrations and certificates for its activity in the field of foods, food supplements, distance selling of foods, and the storage and trade of cosmetic products.
The company holds a certificate for distribution of foods, food supplements and distance selling of foods with registration number BG2203166, as well as registration certificate No. 72528/02.08.2024.
For the activity related to storage and trade of cosmetic products, the company holds a site registration certificate No. 2220027797 dated 18.10.2024.
These registrations are part of our commitment to lawful activity, traceability, correct documentation and security for our customers and partners.
Online store, physical locations and deliveries
The "Zdravnitza" online store is designed to provide convenient access to our products from anywhere in Bulgaria and from the countries to which we deliver internationally. Customers can find information about products, availability, delivery methods, payment, returns and current terms.
The physical Zdravnitza stores in Sofia have another important role - direct contact with the customer. There, people can view products in person, ask questions and receive assistance when choosing. This contact helps us better understand the real needs of customers and assess which products have the clearest place in everyday use.
Our logistics centre connects online orders, deliveries, physical stores and the partner network. Orders are processed there, shipments are prepared, availability is monitored and work with customers and partners is coordinated.
Current information about delivery, payment, returns and international orders can be found on the respective information pages of the online store:
Partnerships and distribution
For more than 15 years, "Zdravnitza" has also been developing its distribution activity. We work with retail locations, health food stores, pharmacies, drugstores, organic shops and partners who purchase products from our price list or offer products that we distribute.
For retailers, we aim to be a reliable supplier - with clear communication, up-to-date information, correct order processing, a good assortment and proper documentation. For manufacturers and importers, we can be a partner who understands not only sales, but also product presentation, positioning and development through different channels.
Not every partnership starts in the same way. Some products are suitable for active distribution, while others are better suited mainly for the online store or physical locations. What matters to us is that the approach is realistic, sustainable and useful both for the customer and for the partner.
We offer carefully selected products, clear information, different delivery options and a human approach to questions, orders and follow-up communication.
We work with retailers, manufacturers and importers, placing importance on clear terms, documentation, traceability and long-term cooperation.
What matters to us?
We believe that trust is built slowly - through consistency, real actions and attention to detail. We do not rely on aggressive promises, exaggerated claims or selling at any cost.
In our work, we value correct attitude, clear product information, good traceability, proper documentation and honest communication. It is important to us that the customer knows what they are buying, the partner knows who they are working with, and every product is presented with proper attention to origin, composition, expiry date, storage conditions and real practical value.
"Zdravnitza" is not just a place to shop. For many of our customers and partners, it is a source of information, trust, carefully selected products and human attitude. This is the direction we continue to follow today.
Contacts and locations
Company information
"New S Net" Ltd.
VAT: BG121797027
Address: 1303, Sofia, Bulgaria 74 Odrin Str.